Discovering an Offer
The lesson
What I learned today
- The goal isn't to find an offer, it's to .
- Understand their world
- Find repeated problems
- Build something around those
The blueprint
My founder blueprint
- People like us: want to work in an industry where we don't have warm leads (no one who can help us get the foot in the door)
- Learn the foundations of business: Alex Hormozi
- : Skills that overlap with strengths, curiosities and market demand
- Pick an industry you are curious about
- Learn the basic business mechanics: how value is created, where revenue leaks, common bottlenecks, industry leaders and any cool up and coming businesses.
- (eg: I can help with marketing)
- Become a researcher, don't sell, talk - : Replace assumptions with evidence
The process
Research Notes
Just , not your offer yet. Go in curious about their day, their rough spots, their time sinks. Don't lead with your three outcomes yet. Hey, I'm trying to understand how this type of business runs. Could I get 10 minutes sometime this week? If now's bad, totally fine
MY NOTES
Voice first writing editor
A system where you read existing text (AI output, a book, an article, your own writing)
And speak edits naturally
Knowledge graph instead of folders, every concept is a node.
AI identifies current node, loads its parent, loads siblings if relevant, loads children, go deeper when necessary
Output should be what I say but scannable like this doc